Baby Dan is a world leader in the manufacturing and distribution of baby products. Here in Australia, their biggest strength is safety gates and home safety products.

The Baby Dan company has built its success upon three common values:

CREATIVITY - SAFETY - RESPONSIBILITY.


Creativity characterises our product development, product range and marketing. Creativity means discovering better forms of production, better organisation of everyday routines and finding better solutions to difficult problems. Creativity also means cultivating the will to make the needed changes to ensure that everybody can make a contribution to Baby Dan’s mission in his or her own way.

Safety is knowing “where we stand with each other” and being certain that everybody can rely 100 % on what we promise, manufacture and sell. Safety means a well-functioning and safe working environment and knowing what the company expects of the individual. Safety is being a workplace where the well-being of the work force is given high priority and where people look after each other.

Responsibility means assuming ownership of our individual tasks and accepting the consequences of our actions. It is acknowledging the fact that we all have a responsibility for each other, our customers and the society around us. Responsibility means doing our best and making room for colleagues and business partners to do the same.